A new year brings new ideas, but does your plan include a review of your existing customers?
So often, business owners make their new year plans focused on finding new business and closing new deals to drive growth. But do you know how profitable your existing customers could be?
Finding new business is hard, and oftentimes costly, so understanding and having a plan to support and retain your existing customers is key.
Not sure how to start pulling together your Existing Customer Plan?
We’ve pulled together 5 key questions to work through. With the answers to these, you should have a much clearer understanding of your existing customers and a better idea of how you can help them.
- What are the client’s plans for the coming year?
- How can we support them in their plan?
- Do they know how we can support them? What we have to offer?
- Are we talking to the right person?
- Are there any lingering issues that can be dealt with before the new year?
Not sure of some of the answers? Go straight to the customer themselves! More often than not, a simple catch up phone call can remind your customers to your value and can spark a new project.
With the answers to these questions, and renewed communication with your existing customers, you can form your Existing Customer Plan and more accurately assess the expected income from your existing clients for the year ahead.
